← All case studies
Case 03 · Fortune 50 · Salesforce & AI Transformation

15,000 Agents. 80 Countries.
A Patent, $10M in Savings, and the President's Award.

As Capability Owner for Salesforce CRM at Dell Technologies, Sekhar led the full transformation of B2B service operations — deploying a now-patented ML model, redefining how the team measured performance, and delivering outcomes that earned recognition at the highest level.

Salesforce CRMAI & MLUSPTO PatentService OperationsHyperautomationFortune 50
10%
Faster issue-to-
resolution time
130bp
CSAT improvement
across 80 countries
$10M
Cost savings
delivered
500%
Hyperautomation
ROI

What we were dealing with

Dell's B2B service operation is one of the largest in the world — 15,000+ service agents handling enterprise client issues across 80 countries. The Salesforce platform that powered this operation had not kept pace with the business. CSAT scores were stalling. The technology team was measured on JIRA velocity, not business outcomes. And there was no predictive capability — the team responded to problems after they occurred, not before.

The business outcome the platform was supposed to deliver — faster resolution, higher customer satisfaction, lower cost — was not materializing. The gap between what the platform could do and what it was actually delivering had become a boardroom issue.

What I did and how

Took ownership of the Salesforce capability roadmap — not as a technology project, but as a business transformation. Reframed the entire program around three business outcomes: resolution speed, customer satisfaction, and cost efficiency.

Defined the roadmap directly with B2B Sales, Customer Success, and Operations executives — building alignment across functions that had historically operated in silos. Deployed a now-patented ML model on the Salesforce service lifecycle that predicted bottlenecks before they caused delays. This was not an off-the-shelf solution — it required deep understanding of both the technical architecture and the operational reality of 15,000 agents across time zones, languages, and service tiers.

Changed how the team was measured — from JIRA velocity to resolution time, SLA adherence, and CSAT. This single governance change accelerated delivery more than any technology deployment. Directed the global Hyperautomation program and secured executive funding by connecting automation investment to a specific, quantified cost reduction commitment.

Results delivered

Issue-to-resolution time down 10%. CSAT up 130 basis points across 80 countries. $10M in cost savings. 500% Hyperautomation ROI. TSIA STAR Award for AI innovation in service operations.

Dell President's Award — one of 2 recipients from 35,000 employees globally that year. The ML model deployed during this program was awarded a USPTO patent — the first of its kind for predictive service lifecycle management at this scale.

"Sekhar fundamentally changed how we thought about service operations — from a cost center responding to problems to a predictive function that stopped them from happening."
— Senior Executive, Dell Technologies B2B Service Operations
10%
Faster issue-to- resolution time
130bp
CSAT improvement across 80 countries
$10M
Cost savings delivered
500%
Hyperautomation ROI
Next case study
Dell — 4DX Culture Transformation →

Facing a similar challenge?

Tell me what's happening in your business. I'll tell you what I see and what I'd do first.